FLORM at the Florence Lifestyle Agency Press Day at Villa11

Recently, the FLORM team created the decoration for the Florence Lifestyle Agency's exclusive Press Day event, hosted at the stunning Villa11.

The purpose of the event was to showcase the premium brands represented by the Florence Lifestyle Agency in an inspiring setting, while creating an opportunity for press, content creators, and industry professionals to meet in person. The venue's elegant architectural character and sophisticated atmosphere provided the perfect foundation for designing the decoration.

The Concept of the Decoration

At FLORM, in every project we strive to ensure that the flowers and decorative elements don't just complement the space, but become a natural part of it. Adapting to Villa11's distinctive atmosphere, we created compositions that were modern, clean, and organic all at once.

The decoration centered on natural forms, soft textures, and a timeless color palette. Our goal was to create a visual experience that connects harmoniously with the venue's elegance while highlighting the exclusive character of the event.

A Space That Inspires

For a press event, it's especially important that guests arrive in an environment that inspires them and leaves a lasting impression in photos as well. The carefully designed floral decoration not only enhanced the atmosphere of the venue but also provided the perfect backdrop for showcasing the brands and creating content.